Maljanian Industry Insights
Panelist Rose Maljanian Chairman & CEO HealthCAWS, Senior Business Advisor WaveEdge Capital and Chairman Emeritus Population Health Alliance Kicked off the panel discussion describing the state of the digital healthcare industry. Rose was joined by fellow panelists Christina Nyquist Chief Strategy Officer Digital Health Care Alliance, Nichola Davis MD NYC VP, Chief Population Health Officer Health and Hospitals and host Anand Ayer Chief Strategy Officer WellDoc
“The field of Digital health is exploding in terms interest from investors growing globally from 106B in 2019 to a projected 639B by 2026. The reason for this rapid growth and high interest by investors is simple. Digital health including lifestyle management apps, digital coaching, biometric or remote monitoring, and telemedicine visits are absolutely vital to a cross continuum comprehensive population health management strategy that improves quality of care and reduces cost of care, cost effectively:
The continuum ranges from health and wellness to EoL and the PHM model includes 3 components 1st upfront analytics including the voice of the consumer , 2) a portfolio of tailored high touch and high tech interventions and 3) ability to demonstrate outcomes or value especially that which is valued by the consumer.
Focusing on Digital health as intervention:
-For consumers these strategies improve access and convenience especially important for underserved or rural populations or where specialties such as BH suffer severe clinician shortages amidst growing demand-KFF study up from 11% last year to over 36% today.
-For ACOS, health plans and employers with accountability for a defined population’s outcomes, these tools serve as important care extenders, cost effectively gaining additional touchpoints to keep consumers engaged when they are outside the walls of the doctor’s office or hospital, to maintain health and avoid costly acute care visits; especially in consumers with chronic conditions
-For home care seeing everything from remote patient monitoring of clinical parameters to fall risk, wander detection and EoL support especially important to seniors to avoid unnecessary trips to the ER, acute hospital or LTC placement for whom research has been shown and overwhelming 88% prefer to stay in their homes as long as possible.
Like never before the alignment around digital health in policy, investment funding and provider adoption to better serve consumers and improve outcomes is nothing short of remarkable. “ said Maljanian.